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Let’s Face It Folks: iOS is Not a Strategy

A recent blog post by PhobosLab posted to Hacker News titled “What the Fucking Fuck, Apple?” (before the posted link was renamed to a tamer ‘Apple ignores but report’) sparked yet another furious debate about Apple’s platform.

The discussion began quickly and all the standard players were out. First were the sympathizers. Many others have also submitted bugs ultimately closed as duplicates or outright ignored. Others have been burned by the platform, the app store, or the approval process in various ways.

Quick to the fight were the realists. “This is capitalism folks”, “work around it”, “nothing is perfect”, “try getting a bug fixed in free software” all showed up right on time. There is no denying any of these arguments.

Also in the fray were people calling foul and over-reaction on part of the author. Others were attempting to mitigate by offering great advice based from experience. There was your essential dash of snark, and filling the cracks were the pedantic ramblings, side conversations and tangents that inevitably follow popular flame wars.

Now, I have a lot of respect for PhobosLab. I played BioLab Disaster the first time I stumbled on it, probably at Hacker News. I love what they’ve done for gaming in open and standard technologies. Web gaming interests me enough that at one point I built an online gaming community with my own custom web games (using Java at the time). I have nothing but good things to say about what I see coming out of this space.

Placed into the conversation was my two cents, and it quickly floated to the top which surprised me a little:

You’re telling me Apple is unresponsive to support requests from their developer ecosystem? Really? Get out of town! I don’t believe it.

Despite all of the rightful moaning of iOS developers, for some reason they continue to flock to the Apple platform. Apple will continue to treat their developers like second class citizens until there is a financial incentive to do otherwise. Right now, when one pissed off developer leaves or goes bankrupt because their app was yanked from the store or wasn’t approved for some BS reason, 50 developers replace him.

This comment was less directed towards the author at PhobosLab and more of a textual embodiment of my almost physical exasperation for the iOS platform discussion altogether. It seems to be resonating across the community now as well.

The iOS platform posts on Hacker News are legion. Between fanboy fanfare, iOS update previews, app store algorithm updates, marketing and cross-promotion data analysis, price-point A/B testing, icon design, app store rejection stories, stolen content, manipulating app store reviews, Show HN posts, and your occasional success posts every aspect of this story has a horse and each one of those horses have been dead for a while. Shoot, even I had a story where I followed the gold rush without thinking clearly.

After all this coverage I’d think people would get tired and adjust their expectations. I’m baffled how these things continue to get to the front page. (Two f-bombs seem to help.) It’s been at least four years and the trend is pretty clear folks: iOS is not a strategy.

Making something completely clear, I don’t believe PhobosLab made this mistake. Quite the contrary. An HTML5 strategy is the clearest way to avoid getting dragged into iOS or Android development.

Frankly that is probably why the author had such vitriol to spew towards Apple in the first place. Here is a guy that has gone out of his way to get out of Apple’s way. Yet somehow he is still dealing with a bug that is preventing the player from running and jumping.

What PhobosLab and other strong web technology advocates understand is that if you control the delivery of your product, you are your own king and you answer to no one.

The strategic mistakes and resulting community confusion seemed to begin when iPhone hype mixed with the excitement of the first competent mobile platform. Always available, portable form factor, continuous connectivity, and impressive hardware. Sign me the fuck up, right?

The problem begins when developers attracted to the platform see it as a solution to their problems. Its like a moth to a zapper, an addict to his drugs. The stages are rather simple.

Emotional Dependence

This stage is when a developer is experimenting and reaches early success. They love the app store because of its ‘easy’ deployment. They don’t have to run a web-server. They don’t have to deal with charging credit cards. Product support is mostly optional. The app store is the largest portion of the marketing that matters, and there is always a steady inflow of captive eyeballs to turn into customers by luring them in with a professionally commissioned app icon. The app even turns some promising coin initially by being in the new section, getting featured by Apple, or reviewed on a popular blog.

Mental Dependence

With the wind under his/her wings, the now fully indoctrinated developer starts investing more resources. For larger operations, this usually means building a larger team, hiring designers and doing some true marketing, expanding to other platforms, and eventually broadening product strategy, mindshare, and brand.

For the rest, it means expending personal energy to extract as much value out of the platform as possible. Enter price experimentation, app-stamping™ (the practice of producing a large number of very similar apps to gain volume horizontally in a space while reducing development overhead on individual apps), cross-promotion techniques, time-consuming customer satisfaction quests and feature enhancements, etc. The activity doesn’t really matter as long as its contributing to becoming an iOS App Store Master.

Physical Dependence

Full investment wears thin. The high from the initial post-launch boost is long gone. Frustration replaces jubilance. Blog posts with shaky results, learned lessons, and a positive outlook for the future are replaced with furious rage, confusion, flying spittle, and a visit from the Android bandwagon to pick up any new passengers.

Like a gambler down on his luck the developer wraps up their memior with a retrospective and tries to learn something from it all. Well, that or they continue the delusion and starve. Continue and starve they do.

Back in 2008 my roommate was laid off from an iPhone game company when a couple of their projects were rejected from the app store and they couldn’t afford to continue paying all the developers. Instead of getting another job, he moved back in with his parents and proceeded to collect unemployment for the next 8 months whilst app-stamping until he finally gave up and got another full time position.

This may just be a cute analogy but the point still stands: it is very difficult to grow a business when you do not control your product. When you depend on another company to “get around” to reviewing your flagship product so you can get it in front of paying customers you are in deep doo-doo.

Does this mean “iOS is dead”? Am I teeing up for a controversial blanket statement to spark a karma-laden flame war? While I love a good nerd fight as much as the next guy, that’s not what I’m saying at all.

iOS is great for accessing a large population of the mobile market. However success means combining iOS presence with other products or services as a larger more hollistic strategy. An iOS app can even be the damn cereal, but its still “part of a complete breakfast.”

If you start on iOS, the story seems to be grow or die. AngryBirds became a cultural phenomenon, but only after leveraging initial iOS success into multiple platform ports, a cartoon show and merchandizing.

Now of course feeding yourself and your family from the app store is not impossible. If you don’t want to work for the ‘man’, good for you. At this point however the sob stories and sympathy should dry up because its clear what you’re buying when you get your $100 license, your 200 beta users, and 70% of your revenue.

iOS is not a strategy. Is a tool. A tactic. A way to access customers. PhobosLab knows this and side-stepped the subject entirely by striving to deliver the most native experience one can with open web technologies. Success in this arena is a death threat for any mobile platform and software provider.

Is there any wonder why no one at Apple is rushing to fix this?

Join the discussion on Hacker News.

A modern approach to the fully semantic free form client

This post is, simply put, about the next step in web design.

If you have been paying attention (you have been paying attention, right?), there have been countless opinions, views, pundits, open letters, pontifications, rebuttals, whining, coddling, and fear.

Now that we got all of that out of our system, what are we – as developers who do stuff daily– going to do about it?

Driving home from work yesterday, I started thinking about a new approach to web design. An approach that will allow free form web presentation, semantic HTML (read: bot crawl-able and indexable), and separation of concerns. None of this is revolutionary – but I have yet to see it spelled out this way anywhere else.

This Morning’s Broken Client Side Model

Below is a picture that describes the way it is today. This is the ‘before’ (Flash aside because its a “black box” in an HTML document, and since some argue its the most important and successful technology on the web lets table that for a moment).

The HTML DOM as it exists today is the view in the prototypical MVC pattern. HTML5 and CSSphiles will say that it should semantically describe the data. So really the document describes the model, and the view. Javascript is obviously the controller in this case – but almost invariably it also holds state. What we are left with is this Venn Diagram where the model-view-controller is bastardized. CSS helps separate out presentation, but lets face the fact that it doesn’t (why would tags have ‘hasLayout’ properties if it did?). Don’t let CSS distract you here, I’m simply pointing it out. Moving on.

Web Client MVC

Separating concerns allows technology to move

So what can we do differently today?

This Afternoon’s Client Side MVC Model

Since HTML describes the data, lets leave it as the model. Javascript/ECMAScript works well enough and browsers support it, so that’s still the controller.

Ah, the ever-so debatable SVG/Canvas technology. This is new stuff, we’ve all seen demos. We’ve all debated. Which one is better? It doesn’t matter. There are browser differences in javascript and DOM implementations, and yet there are many many many javascript libraries and frameworks to address that. So while IE will have SVG support, all the other browsers will support Canvas. We are a resourceful bunch – there will be a layer that takes care of that for us transparently (this is already happening with smaller libraries).

So with cross-browser free form taken care of, whats the approach? Make the HTML DOM invisible, use Javascript to $(‘lookup’) the data you need, and feed it to the free form technology to make it pretty like Flash.

The clincher here is since the DOM still exists (and crawlers don’t  care about javascript or CSS), it can still be semantically described and indexed. Documents can still be linked, data can still  be pulled out by external services, and “Flashies” still get their pretty free form design. CSS can work for small visual requirements where HTML for presentation makes some sense (controls/etc), but most of the work *could* be done free form.

Browsers obviously are a huge play here. People who say browsers aren’t innovating haven’t been paying attention. They will get faster, which is really the main issue here. Mike Erlanger suggests that HTML5 is really the turning point. This modern approach can be done today, but ultimately suggests that what is sent over the wire is data (existing as a DOM in today’s parlance), and the presentation will be done by the programmer, on the client (this is my thoughts on HN regarding this issue).

Full model-view-controller, free form web design, semantic web, can be done today (and be done better tomorrow). Is anyone already doing this?

What Draws Me to Web Development?

Note: This article is more technical than the rest of my posts so I’ve added addendum to kind-of explain some of the things I’m talking about. They will be paragraphs in italic like this.

So I’ve done all sorts of programming in all sorts of languages.  Ti-83, Visual Basic, C++, Java, straight C, php, python, LUA, ruby, javascript, etc etc. Command line tools, web serivices, high performance servers, low level libraries, games, web sites, web applications, mobile applications, calculator apps, the list goes on.

But I must say, I love web development. Why?

Because web development is a mix of all of these things. Each type of programming solves a different problem, is done in a different environment, has different rules, and requires its own mindset to decompose and solve the problem at hand.

Take a look at a typical Rails client/server stack (courtesy of


Starting from the front of the client stack – you have web design. This includes graphics, layout, styling, and user interface design. I use Photoshop, hand coded HTML with a W3C validator, css, and javascript. Right there I need to have a discriminating visual eye, and competencies in fomatting, styles, and scripting. And that’s just to get something to show up in the browser. This doesn’t even include the idiosyncrasies between browsers, supported standards, typefacing, or compatibility (damn you Internet Explorer 6).

For the uninitiated, this means that I can write HTML that works perfectly in Firefox, a popular open source browser. However, if my friend uses IE (which comes with Windows), or Safari (which comes along with a Mac), you could potentially end up with a pages that look similar, but different enough to cause layout problems – I’m sure you’ve seen weird pages before. This is why you’re “geek” friends tell you to drop IE, because catering to the way IE displays its web pages is a difficult challenge.

How do you create that page? Well thats the stack on the left. Again, starting from the front – I’m probably are using a web application framework like Ruby on Rails, Django, CakePHP, etc. If you aren’t using a framework (or have written your own), theres a whole class of other issues right there. Web servers, CGI, request dispatching, MVC design, databases and SQL. In most cases (unless you are using Node.js) you’ll have to learn yet another language to use or create a web app framework.

Basically, you need a way to pull information from a database, get it in a form that is easy to work with, and then use it to *generate* the HTML for the web page. So not only does the resulting web page have to look right in all the different web browsers, but the developer has to write a *program* that creates this HTML – on the fly – correctly – every time. This requires another language on top of the visual element languages.

So the thats the front-end of the server (even though the database could be considered the back end). Then there is the ‘OS’ layer, which I would consider number crunching tasks. Web development and application providing increasingly requires heavy workloads, computation, or number crunching. In a lot of cases this can be done in the same server-side scripting language used in the framework, but not always. Ruby and python make it easy to create and bind to C for the heavy lifting. This brings in more low level programming languages, environments, and *gasp* – memory management.

The languages used to generate the HTML are usually slow because that too has to be converted into a language that the computer understands, *while* it is running. Meaning the “code” is just text in a file, and a computer reads it and does the corresponding “ones and zeros.” This conversion process takes time and the languages are usually limited. To do number-heavy or data intensive stuff, one must use *yet another language* (usually simpler in form but more low level and sophisticated) that is “ones and zeros” from the get-go. There is less and less of this but most large web applications require it.

On top of all this you are worrying about response time, ease of use, ability to service and maintain the application, CPU loads, search engine optimization,  and having fun somewhere along the way.

Does the web site load slower than Myspace? Where the hell is the delete button? This error has been happening for months! Why can’t I find the site anymore on Google? This website sucks.

Now don’t get me wrong – I love all programming. Low level performance code, games, animation and graphics, command line and server tools. Web development brings in all of this. The skills required to develop for the web – by yourself – literally encompasses a lifetime of learning.

The web moves faster than any other technology out there – and it requires the widest range of skills. If you are a developer and value learning as a life long endeavor, then web development is a challenge awaiting.

One (more) Thing I’ve Learned About Relationships (So Far)

For some reason, I remember a very specific exchange with my mother when I was 11. I had just begun middle school, and having my own locker, a binder, and text books made me feel like a grown up. I had seen how the older 8th graders had boyfriends and girlfriends, holding hands, kissing goodbye in the hallway, etc.

Like any youthful sprite, I wanted to grow up too quickly. The previously aforementioned exchange with my mother ended with “why can’t I have a girlfriend? Its not fair!” Her response?


Not the best answer for an 11 year old. But what I didn’t know at the time (amongst many, many other things) was…

Interpersonal relationships are equally rewarding as they are challenging.

But please, do not misunderstand this statement (not that I automatically assume you have). I don’t mean to say that love is amazing but at the same time difficult, although this is true. I have realized, through my own experiences, that the amazing part comes from the challenge.

The converse of this being that relationships that are not challenging can only be temporarily rewarding.

Here is a well known prototype for relationships:

“We met, and everything was wonderful. I felt like I was on cloud nine with him/her. I couldn’t possibly be away from them for more than a day. Yet somewhere along the line, the spark was gone and what was left in its place was everything that had grown to annoy me. So I dumped ’em.”

Why does this happen? The initial excitement of having a new person in your life wears off within a couple of weeks. Sometime after, you seem to get bored and your eye wanders while simultaneously picking on the negative things about your partner.

I would suffice to say at this point there is no challenge in the relationship. What creates challenge? Well, its no longer in getting another date. It may not be making them laugh, feel comfortable, or having them spend the night anymore. Humans are inherently goal seekers. So whats left?

Respect, trust, and emotional and mental intimacy.

Now thats a loaded list. There are plenty of books written about this stuff. Many counselors make a living on it. One blog post couldn’t possibly cover it all. I’m not going to attempt to, not just because it takes a while but also because I don’t know everything. (Anything?)

What I do know, however, is that figuring yourself out, figuring your partner out, and helping each other grow as people (and as a pair) is challenging as hell and probably takes a lifetime. So if you’re bored with a relationship you’re probably not doing these things.

Helping each other with life’s challenges (as well as each other’s) is huge. If you and your partner can not work as one coordinated unit you’ll probably end up leading two uncoordinated lives. Just in the same house. Sure, you have your time together, and you talk about your days at work, but thats not synergy.

I have a dorky metaphor for coordinated efforts. My girlfriend Rebecca and I have recently started playing Rock Band. Now, we are seemingly a good band because we do well on all the songs. But she plays the drums and I play the guitar. We are really doing our own thing.

But what if one song was really really hard on drums?  Rebecca keeps failing at one particular spot in the song (for the uninitiated, this happens when you miss enough notes over a period of time). If I wasn’t paying attention to her needs, I could have used my star power to rack up more points (seemingly good for both of us) earlier. In Rock Band, I could use this star power to save Rebecca from her terrible drum playing, bringing her back on stage and preventing us both from failing. But I was too busy doing my own thing, so when she failed I couldn’t bring her back and we lose. Recognizing this weakness after failing a couple of times would tell me to save that star power in the case that she fails, so I can bring her back.

Now thats team work!

But thats not really that challenging, not after the first 2 times failing. It takes minimal change on my part. I could figure it out pretty quickly and move onto the next song.

Now lets say the next song is even harder on drums – the bass pedal is so difficult that she misses more than half, and she fails quickly (OK I fail too, alot. I’m not perfect). I’ve learned from our last endeavor that I need to save up star power – and so I do.

Except in Rock Band, you can only save your band member twice. So if they fail three times before the song is done, you can’t bring them back and the entire band will eventually fail the song.

What do we do?

Well we could reduce the difficulty, but in life you can’t change the circumstances like that so for this metaphor we’ll ignore that one. We can switch, but we aren’t as proficient with the other instruments as we are our own. We are stuck.

Wait a second, what if I play the bass drum?

I know I play guitar but I can hit a bass drum on beat for a while, allowing Rebecca to concentrate on the other notes. Sure, I’ll probably miss more of my own notes because I can’t “rub my belly and pat my head,” but it may prevent her from failing out.

So we try it – and this time I get close to failing. But we both make it through alive, and we finally complete the song after failing so many times before! We’ve worked in a coordinated way whose sum was greater then our individual abilities.

How does challenging each other come into play here?

Well, what if I when I suggested that I play the bass drum Rebecca got defensive of her abilities? What if she snapped at me in her own frustration?

“Fine, you come over here and play the drums then. Lets see how far you get!”

I could then get upset with her, starting a fight of our own when we were originally working together on a common goal.

But she didn’t. Here is a challenge of ego. She trusts that I respect her ability to play the game, but realize that I may need to help her out to get through the song. She’s challenging herself by admitting her limitations. I’m also challenging myself because I’m now playing one and a half instruments. Which is not easy might I add.

But guess what happened afterwards? We talked about how crazy that song was, and walked away from the fake stage setup feeling awesome that we could accomplish it in such a way. The game became more fun. The challenge has brought the reward. We have gone back to play many times after that – together.

So while Rock Band isn’t necessarily a serious example of the true hardships encountered in serious relationships, I like the analogy. I could have finished that song the first time through if I was playing by myself. But I wouldn’t have learned anything.

When my mom told me I couldn’t have a girlfriend when I was 11 and answered my prototypical “why?” with the parental staple “because,” she was telling me that if I didn’t understand the non-answer, I couldn’t understand the real one. The typical “you don’t know why because you don’t know why.”

Very wise, those parents. Now theres a concept.

Post Collegiate Mentalities and Happy New Years

If there is anything I can state as a fact about my post-graduate life, it is that more has changed in the last year and a half (I graduated in 2008) then the 21 years before it, which includes graduating high school, going to an out of state college, and learning to appreciate a good beer.

In 2009 alone, I started my first business (and second), lost my best friend, had back surgery, lived in my first apartment by myself, and eventually moved in “full time” will my girlfriend. I got off Windows and pretty much only own Apple hardware, I’ve switched completely to non-fiction reading, and I don’t have $80 weekend bar tabs (anymore).

Today is New Years Eve. We are on the brink of something new. For some reason this year feels like it will be even bigger than the last, even though I’m not entirely sure how I could accomplish that.

Small changes are hard to make. Because it is so close to what was before the change, it is easy to slide back into the previous groove, habit, schedule, or mind-set. People pick New Years to make big changes. Drop the new year resolutions, I say. I’m setting goals for my life. I’m completely changing my mentality.

What mentality we choose to live by is so important because it is literally the framework in which we perceive our reality – the mental objects and abstractions we use to idenitify our surroundings. It prioritizes our goals (do we want to slam beer and ride motorcycles or do we like chess and a glass of wine?), dictates who our friends are by reflecting our commonalities, and within its cracks defines our values.

I love my life. But I want more from it. I’ve learned that if you’re locked up and your “mouse cursor” isn’t moving, the easiest thing to do is reboot and start over.

Happy New Years everyone, see you in 2010.